Google Ad Grants Eligibility for UK Charities/Non profits

If you are a registered charity in the UK, you may be entitled to the Google Ad Grants programme. This gives charities up to £7,000 each month in free Google Ads advertising. It is a valuable opportunity to raise awareness, reach new supporters, and increase donations without stretching your budget.

Who can apply?

To be eligible, your charity must:

• Be registered with the Charity Commission, or the relevant regulator in Scotland or Northern Ireland or 501(c)(3) if in the United States.

• Have a working website that clearly shows your charitable purpose

• Comply with Google’s policies on non-discrimination and donations

• Commit to managing the account actively, which includes maintaining a click-through rate of at least 5 per cent and tracking conversions

Organisations such as government bodies, hospitals, schools, and universities cannot apply. However, charitable foundations linked to these organisations may still qualify.